Have you been experiencing low sales from your online store this year? Well, there are many reasons for the low turnover. It could be your low ranking on searches, or you are not marketing your business to reach prospects.
Don’t panic. There are ways to go through this successfully and take your online store to the top again. You can start by activating Salesforce Engagement for your store. Here are the many ways you can improve sales in your e-commerce business today.
1 – Know your buyer persona
Who are your buyers? This is one of the most important questions you should ask yourself. Before starting online marketing and driving people to your business, you should create buyer personas.
Creating buyer personnel is one step in developing your brand’s marketing strategy. If you don’t have a buyer persona, developing one is never too late.
Here are some questions to ask when creating buyer personas:
- Who is your customer?
- How is your brand or company helping to solve customer pain points?
- What motivates a customer to choose your brand?
- How will you reach your customer?
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2 – Invest in SEO
Investing in SEO should be a deal-breaker for any e-commerce store that wants to increase online sales. If you want to drive traffic to your store, increase the lead and conversion rates, and reach most customers, you have to rank on Google and other search engines.
Only SEO takes you to the top of Google effortlessly.
You can hire an SEO agency to optimize your website for search and boost your ranking. Register your business for Google Ads and other PPC campaigns. You can also Change Management Tools and watch your business grow.
3 – Use personalized Call-to-Action (CTA)
Having CTAs on your website is one way of optimizing conversion rate. A CTA is an element on a web page telling the user what steps they should take. It is possible that users can visit your website and leave without doing anything, just because you forget to ask them.
You can have buttons like Add to Cart, Buy Now, or Contact Us as some CTAs on your website. Ask your visitors to subscribe to your mail list and follow you on social media platforms. This is one way of improving your online sales and customer base.
4 – Write clear headlines
A headline is the first thing customers will read when they get to your store. Therefore, whether you are writing a headline for the product page, article, or homepage, you want to ensure you are using the right font style, bold, and wording.
Make the headline more explicit on what you are offering if you want people to buy the products. You can rewrite your headline if they don’t specify what your target audience is looking for and wait for an increase in conversion rate.
5 – Declutter your website
You should make it easy for your customers to navigate the site. It should take at least three steps for a customer to spot the products they want, pay, and leave your site. It’s that simple.
Therefore, minimize the navigation elements on your website, so that customers’ eyes are directed to the CTAs.
Final Thoughts
There is a lot you can do to your online store and improve your sales. The most important is to focus on improving customer experience with the tips shared here.