The keywords that have low competition or fewer results are the low competition keywords. For example, ‘computer’ is a generic keyword. It is a high competition keyword because it has more results and high competition. ‘Best computer deals in your town’ is the low competition keyword. Most of the low competition keywords have low CPC. Anyhow, these keywords have high conversion rates. We can easily get a high ranking by using low competition keywords rather than high competition keywords. After getting a higher ranking against low competition keywords, we can create traffic and conversions. These keywords also provide a base for a website to rank against the high competition keywords. Here, we will discuss the most important tips to find low competition keywords for SEO.
Brainstorm Topics:
While finding the low competition keywords, first of all, you should think about the intent of your target audience. This thing will provide an idea about all things which your targeted users are searching on internet. After that, you should jot down your ideas. During the brainstorming process, you should get rid of exact phrases that are being searched on internet. You just need to think about the broad themes. Sometimes, you may face some problems brainstorming the topics. Under such a situation, you can use various tools. First, you can make use of the social media hashtags to find out the current topics. This tool will also provide an idea of what your target audience is talking about.
Secondly, you can also make use of the Google Keyword Planner. By using this tool, you can get a general idea of your niche. Thirdly, you can also make use of Google Instant. It is the best tool to get a preview of the long-term key terms. Fourthly, you can also use SERPs to find low competition keywords in your sector. Fifthly, you can stake out the keywords of your competitor’s. While staking out the keywords of your competitor’s, you can also find their best-performing keywords. After using these keywords on your website, you can also get a higher ranking.
Expand Ideas:
After brainstorming the topics, you will have to expand these topics to get more specific results. To expand these ideas, you require a keyword research tool. Lots of keyword research tools are available. You just need to find the best keyword research tool. Longtail Pro, SEMRush, Ahrefs, KywordTool.io, UberSuggest and Buzzsumo are the best tools to expand topic ideas. Each tool has some unique and special features. Moreover, all the tools have their benefits and pitfalls. You should spend enough time finding the best tool that will work well for you. For example, if you are using ‘Ahrefs’, you just need to put your topic ideas in the ‘Keyword Explorer’. After that, you should go to the phrase match report. It will provide a complete list of the keyword ideas along with monthly search volume and some other SEO metrics.
Filter for High Search Volume Keywords:
The search volume of a keyword will provide an idea of how much traffic you can receive from this keyword. If your website will rank against the high search volume keywords, you can drive more traffic to your website. On the other hand, if you are ranking against the low volume keywords, you can’t drive enough traffic to your website. The above-mentioned keyword research tools will generate a list of hundreds of keywords against a specific phrase. It is a fact that you can’t work on all the keywords. Here, you will have to decide the potential keywords for your website. Potential keywords are those keywords that can provide more benefits to your website. The only way to get enough benefit for your website is to drive more visitors to your website.
Filter for Low Difficulty Keywords:
According to a dissertation help firm, lots of keyword research tools are providing difficulty score to the users. While finding the best low competition keywords, you should also find their difficulty score. Ahrefs is providing the keyword difficulty score in the form of numerical representation. It is providing this score based on the difficulty of a specific keyword to get your brand website on top SERPs of search engine. After generating the phrase match report, you should also filter these results for low difficulty score. You should keep the score from 0 to 10. It is also one of the most important tips to find the low competition keywords for your website. After finding the low competition keywords, you can easily get a higher ranking by doing little work. Along with Ahrefs, you can also use SEMRush to get an idea about the difficulty score of a keyword.
Estimate Competition Level:
Along with knowing the difficulty score of the keywords, you should also estimate the competition level of these keywords. The scale to measure the competition level of a keyword is almost the same as to measure the difficulty level. Anyhow, this scale provides results in the decimal fractions. If a keyword has an above 0.80 score, it is a high competition keyword. On the other hand, if a keyword has a score from 0.60 to 0.80, you will have to face average competition. We are looking for low competition keywords. If a keyword has a score of less than 0.60, you will have to face less competition. You can also use a filter to differentiate the low competition level keywords from the high competition level keywords.
Google uses hundreds of signals to decide the rank of a website. We can’t decrypt all of these signals with the help of a third-party tool. That’s why we can’t get accurate results all the time. Moreover, different tools are using different formulas to measure the difficulty of a keyword. When you will check the difficulty score of a specific keyword on different tools, you will get different results. Therefore, you should not worry about it. Anyhow, you can focus on those keywords that are getting low difficulty scores from different tools. After finding a low competition keyword by using these tools, you should also consider some other things before targeting these keywords. In these things, there comes search intent, the website’s authority and the quality of the backlinks. After doing in-depth research, you should work on these keywords.